BRENDYS
BRENDYS racing partnership campaign
Maison Journal

BRENDYS RACING MAISON · OFFICIAL PARTNERSHIP

BRENDYS × Formula 1

Official Racing Maison Partnership with Scuderia FerrariAccessible Speed. Black Gold. Red Line.
01

PARTNERSHIP STORY

Accessible Speed enters the grid

BRENDYS enters the Formula 1 paddock with Accessible Speed — a visual and musical partnership created around the energy of Scuderia Ferrari, the precision of Charles Leclerc, the cultural force of Lewis Hamilton and the black-gold language of BRENDYS.

This is not a product drop. This is a racing maison statement: a sponsor campaign built on movement, sound, red light, carbon texture and the belief that luxury should move with everyone.
BRENDYS racing livery

BRENDYS ON THE GRID

A new visual language of speed

BRENDYS appears across the car, the paddock, driver looks, campaign imagery and the season soundtrack. The line is presented not as merchandise, but as a sponsor visual language: form, movement, speed, light, carbon and gold.

THE FERRARI PADDOCK

Precision after dark

The dark garage becomes a Maison salon. Wet floors hold the red light, carbon absorbs the shadows and gold traces every line of movement.

BRENDYS paddock timing campaign

DRIVERS CAMPAIGN

16 / 44

Look 02 — Leclerc 16
CHARLES LECLERC · 16

Controlled Red Line

Monaco precision, control and red-black elegance. A cropped BRENDYS racing jacket joins carbon zones, gold hardware and the Accessible Luxury monogram.

Look 02 — Hamilton 44
LEWIS HAMILTON · 44

Black Gold Frequency

A fearless fashion paddock: black-gold street luxury, a long coat line, jewellery and the assured night energy of number 44.

BRENDYS and Ferrari campaign racing livery

THE CAR LIVERY

Red Base. Carbon Shadow. Gold Line.

A red base, black carbon zones and a gold line form the Accessible Speed livery. BRENDYS takes the rear wing and side elements, while numbers 16 and 44 unite both drivers in one night presentation.

Drive to Mommy — BRENDYS cover art

BRENDYS MUSIC · CAMPAIGN RELEASE

Drive to Mommy

BRENDYS

A dark club racing anthem created for the BRENDYS × Formula 1 campaign — black gold energy, red line desire and the sound of Accessible Speed.

0:00 / 4:02

CAMPAIGN GALLERY

Speed as editorial

MAISON JOURNAL · ACCESSIBLE SPEED

“Speed becomes luxury when it opens the road for everyone.”

Accessible Speed brings paddock culture, music, drivers, the car and Accessible Luxury into one cinematic BRENDYS chapter.

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